SERVICES: WEB COPY . BLOG SERIES . WEB PAGE BUILDS . ARTICLES . SCRIPTS

Wellstar — one of the largest health systems in Georgia, aimed to position itself as the preferred healthcare expert.

Wellstar engaged ClearWing to:

  • Craft and update hundreds of website pages focused on treatments and conditions

  • Build and publish new pages on the backend of the website

  • Support content strategy and showcase health provider expertise with new blog posts that were shared with more than 40,000 people across various social media channels

  • Wrote video scripts for paid spokespersons, including world champion shortstop Dansby Swanson

ClearWing delivered content that positioned the expert care and leading-edge technology people can expect from Wellstar. Our team leveraged years of writing experience to simplify complex words and concepts for a general audience. We also used technology to create clickable headlines to increase engagement with Wellstar’s content and build its brand.

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